After meeting with Shelby Wayne CMT, one of my freelancing clients, we decided that it was time for a rebrand due to her recent career pivot from general massage to a prenatal massage focus. Shelby wanted her brand to be seen as professional yet friendly and target families but still be inviting to her current clients.
Our solution was a logo with three integral parts: a mother holding a baby, a lotus flower, and a heart in the middle for warmth and a welcoming essence.