• Design
  • Illustration
  • Resume
  • About
Rachel Yaros

Art Director & Brand Identity Specialist

  • Design
  • Illustration
  • Resume
  • About

Pride T-Shirt Design

HLK has a Pride-themed t-shirt contest each year to celebrate the month of June. I paired up with my incredible copywriting coworker to create this Keith Haring tribute tee. It was voted first place and printed for all 300 employees.

Tableau Plane Path Map

One of the most intense and multi-faceted projects I have ever completed was this map. Mr. Drake approached me with a challenge that three other designers before him had refused to accept. To celebrate his father’s 90th birthday, he wanted to take thousands of records of his father’s flight paths, with which he had flown over his lifetime, and plot them on a specialized map. After several meetings, brainstorming sessions, and late nights, I plotted his father’s flight paths successfully, put them in a color code based on the frequency of travel, and gave the map a vintage feel to fit the theme. I was then commissioned to print and frame this 2’ x 3’ map.

Environmental Artwork

The Vecino Group in Springfield, Missouri had recently reinvented its mission when I joined the team as their creative intern. With the trust and creative liberties of the Creative Director and CEO, I translated their five core mission statement pieces, embodying the company culture, into five large-scale multi-media art pieces.

RY: Design

AIGA Instagram Stories

Being on the Board of AIGA KC has been a highlight of my career. While serving as the education associate, I also volunteer on the communications team to create content for events and/or holidays. This project was an engagement post to celebrate shopping and supporting local stores.

BBQ Competition Trophy

Nothing says “Missouri” like BBQ Competitions and overly masculine depictions of humanized pigs. While rebranding this annual event, I was told to make the most masculine pig possible. Personally, I feel like I delivered. This illustration is the main design used to promote Lakewood’s community annual BBQ competition from 2021 and on.

Wham! Comics Collaboration

Looking to continue challenging myself and being immersed in an intensely opinionated political climate, Wham! was formed. Wham! is a comic series that my former colleague, Maria Gnoza, and I created. With my illustrations and Maria’s copywriting, this politically - nonpolitical series was born out of our desire to create interpretive work with other creatives in the wake of covid-19.

Restaurant Branding and Positioning

For my final design project at Missouri State University, I dreamed up a fake restaurant, complete with a full brand package and mock menu. Press the link to view the wordmark logo, icon, brand standards, collateral pieces, and interactive company summary booklet.

Coast is a high-end Kansas City barbecue and cocktail restaurant in El Segundo, California. They’re all about serving amazing food and chill vibes. Coast provides the perfect blend of a. high-end yet relaxed dining experience.

Me, Myself, and Slime

Me, Myself, and Slime is a pattern created with an emphasis on movement. This energetic illustration was made for print purposes such as stationary, greeting cards, etc.

Pride T-Shirt Design

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Tableau Plane Path Map

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Environmental Artwork

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AIGA Instagram Stories

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BBQ Competition Trophy

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Wham! Comics Collaboration

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Restaurant Branding and Positioning

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Me, Myself, and Slime

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Slime Mockup.jpg