Art Director & Brand Identity Specialist
In my Marketing Fundamentals class, the final project consisted of creating a product that incorporates one ingredient: epsom salt. At the end of the semester, each group presents their product, fully packaged, with a set of marketing materials aimed to advertise the product to a panel of judges. My group created the Essential College Salt-vival Pack, epsom salt infused essential oils for college students. I designed the packaging, marketing materials, and presentation pieces for my group. We were happy to find out that our group won first place overall in both classes.