Connected Care

I was one of two main designers on a new business pitch for HSHS hospital systems. HSHS had a data breach and found themselves in a sticky situation of needing to win back the trust of its customers. Our agency designed to go tackle this challenge by creating a campagin focused on creating a personalized experience for each patient. We believed that feeling like their healthcare providers knew them on a personal level would inherently lead to a stronger level of trust.

After a gruesome creative sprint process, my creative solution won out on top and was presented to the client. The HSHS campaign made history at my agency being the first pitch to be voted best of three pitches by all 10 judges. Not only this, but we won the business the same day we presented!

The campaign was titled, Connected Care with this tesimonial:

For us, care doesn’t start with a diagnosis. Care starts with a conversation. Communication not only with our patients, but within our walls.

By offering a more personalized, localized and deeper connection, we don’t solely focus on one piece of the puzzle. We put them together to see the entire picture — and more importantly, the whole patient.

Because getting well really starts with being well known.

It’s what we do to make the entire experience feel better. At HSHS, connecting with our patients on a personal level is what connects us all.